Common values in the service of the territory
Starting August 1st, the Cap Nature store in Pauillac is enhancing its offer with the arrival of fresh products from the Fiers de nos Terres brand. This partnership marks a new stage in the development of a local, responsible, and committed food offer serving the territory’s consumers.
These two brands share the same ambition: to offer quality products from sustainable agriculture that respects people, animals, and terroirs. What brings them together goes beyond products; it is the values that link them to Maïsadour. By partnering, they strengthen their mission of territorial anchoring and collective interest by providing access to a complete offer of fresh, local, and seasonal products, directly from cooperative network farms and workshops.
An offer that expands around fresh products
The inhabitants of Pauillac and the surrounding areas are already well-acquainted with the Fiers de nos Terres brand, which Cap Nature has been offering for several years with traditional preserves: foie gras, rillettes, prepared dishes, and regional specialties of the South-West.
Now, the offer is expanding with a range of fresh products, allowing customers to extend their daily taste experience. Customers can find farm-raised Label Rouge poultry (Fermiers du Sud-Ouest), fresh products from ducks, and an evolving selection of seasonal products on the shelves.
This initiative illustrates the dynamic led by Maïsadour and its brands to meet the expectations of more responsible consumption that is more local and more connected to the territories. Through this collaboration, a whole local ecosystem is strengthened, enhancing the agricultural wealth of the South-West.
