The first few months of 2026 have been defined by in-store events. This season has been truly incredible, thanks to our teams’ creative ideas and our customers’ growing loyalty. We’ve been racing against the clock and flooding your social media feeds—but it was all worth it!
Themed events tailored to local needs
For nearly three years, stores in the SOAL network have seen consistent growth in foot traffic and sales. Customers identify with these stores, embrace them, and above all, recognize the quality of our products. The success of the various commercial events held since January is proof of this.
From Horse Days and Poultry Festivals to “Barnyard & Nature” celebrations, anniversary events, and Open Days—the themes are diverse and essential because the audience is there. With discounts ranging from 10% to 15% at checkout, who could resist? But that’s not all…
Every event is designed to offer a fresh experience. Local producers and artisans are present at our stands alongside SOAL technical sales representatives, our animal nutrition specialists who provide personalized advice. Among the initiatives: a complimentary snack is offered at every event, with no purchase necessary. Notably, the Cap Nature store in Poyartin recreated a “mini-farm” (vetted by veterinary services) and hosted local schools for an introduction to farming. At Cap Nature Bazkaona Tarnos, pet photo sessions are organized regularly, while at the Saint-Sylvestre location, associations specializing in canine training and first aid led the latest Open Days.
What makes Cap Nature stores strong every day? The teams.
Here, no one is playing a role: everyone is genuinely involved and deeply rooted in their community. Our advice comes with a touch of local culture, and our stories charm our customers. It is this sincere proximity that gives each store its unique character.
At the Cestas store, every problem is met with a solution, advice, and a smile. In the hunting and fishing aisles of Pauillac and Vendres, everyone speaks from personal experience. In Poyartin, the culture of “Course Landaise” sets the rhythm of store life. Saint-Seurin has become a true pillar of plant expertise for its customers and other stores alike. In Saint-Sylvestre, the team shares their daily life on social media without filter or hesitation. In Lannemezan, in the heart of the mountains, the team knows agricultural realities like the back of their hand. In Lombez, at the gateway to Toulouse, the team has managed to preserve the warm, rural spirit typical of the Gers region. In Tarnos, energy is just as abundant as the bags of feed being loaded into customers’ trunks. And then there are Bazkaona Hendaye, Sare, and Urrugne, where the Basque language and soul are everywhere!
New events coming this summer and in September!
Because in the retail world, “summer” doesn’t mean “taking a break,” you can meet us this July and August during the Open Days and Waterfowl events at the Passion Nature 34 store in Vendres. Our teams in the Landes region remain fully mobilized and will offer you the best promotions for the Cap Nature Poyartin Open Days in early September.
